The world's first headphones designed for both audiophiles and gamers.
Bridging the gap between premium sound and zero-latency gaming.
Today's consumers are forced to choose between two compromises:
No product serves the growing segment who want both.
The world's first headphone with true triple connectivity:
72% gross margin · 700 SEK production cost
Same premium hardware. Now with on-device AI that adapts to you.
Not an app feature. The headphone does this.
Seamlessly switch between music, gaming, and work.
| Premium ($300+) | 12% CAGR |
| Professional Esports | 16.2% CAGR |
| ANC Headphones | 12.4% CAGR |
No dominant player in the audiophile + gaming hybrid segment.
Audeze Maxwell has best sound but no ANC. Sony XM5 has best ANC but high latency.
Baud Player One is uniquely positioned.
Joint Venture structure where Baud owns 40%. Ruyi brings capital, marketing, and distribution. Baud contributes brand, product, and technology.
| Category | Partners |
|---|---|
| Cinema | Warner Bros, Universal, IMAX |
| Gaming | EA, Ubisoft, VALORANT |
| Esports | LPL Teams, KPL, VCT China |
(RMB 200 million)
Hong Kong-American actor with 60+ films including Warcraft, Tomb Raider, and Into the Badlands.
Official headphone partner
3-year agreement
Combined follower reach via celebrity team owners
Actor & Producer
Limited Edition collaboration
Films · Asia market credibility · Sold out edition
China Distribution
Joint Venture (40% stake)
SEK initial order · JV to follow
Metaverse Platform
Web3 positioning
Brand partners · Future activation potential
Tom Brady · LeBron James · Will Smith · Virat Kohli · Marc Anthony · Steve Aoki · Rafael Nadal · Sergio Perez · Didier Drogba
| Production Cost | 700 SEK |
| D2C Price | 2,499 SEK |
| Gross Margin | 72% |
| Daniel Wu Edition | 4,999 SEK |
Ruyi invests capital & handles China operations.
Baud provides brand, product & technology.
5,000 units ready at factory
500 units in Sweden warehouse
Less than 1% of consumer brands are preparing for the AI shift.
We're already there.
Traditional equivalent: 5-7 FTEs = 300,000+ SEK/month
We save 99%+ on operations
"While others are discussing AI strategy, we're executing it.
This is not a roadmap item. It's operational."
Build Baud into a leading gaming audio brand in China,
positioning for strategic acquisition.
JV with Ruyi
Build volume & brand
IP partnerships
Esports dominance
Target: Tencent
or strategic buyer
Tencent owns Riot Games (VALORANT, League of Legends) and has stakes in Epic Games, Ubisoft, Activision Blizzard. If Baud becomes the official headphone of VALORANT China and other Tencent properties, a strategic acquisition becomes highly logical.
| Factory payment (unlock 5,000 units) | 2 MSEK |
| China launch & operations | 3 MSEK |
Note: Additional ~2.3 MSEK from Ruyi order also allocated to factory payment.
5 MSEK unlocks access to a 280 MSEK revenue opportunity.
| Product | Price | ANC | USB-C Lossless | 3.5mm | Position |
|---|---|---|---|---|---|
| Baud Player One | $240 | ✓ | ✓ | ✓ | Hybrid leader |
| Audeze Maxwell | $269 | ✗ | ✓ | ✓ | Audiophile gaming |
| Sony WH-1000XM5 | $350 | ✓ | ✗ | ✓ | Consumer ANC |
| SteelSeries Arctis Nova Pro | $350 | ✓ | ✓ | ✗ | Gaming premium |
| Razer BlackShark V3 | $100 | ✗ | ✗ | ✓ | Gaming budget |
Baud Player One is the only product with all three:
ANC + USB-C Lossless + 3.5mm Analog